Have you ever wanted to broadcast live on Facebook on multiple Pages?
If you answered yes, then this post is for you.
Facebook just announced three new Facebook Live video features to help you simplify the broadcasting experience, easily grow an audience, and give your viewers more flexibility in experiencing your Live videos.
Among the new features is something called "Live Crossposting" which allows you to publish a single broadcast across multiple Pages as an original post.
That means one piece of content can be repurposed across multiple Pages plus engagement across all those videos will roll up to the original page. #winwin
Check out the video below to see how it works:
Pros & Cons of Live Crossposting
Now before you get started with live crossposting, here are some pros and cons to be aware of.
- Live video viewer count will appear on all crossposts.
- Video metrics such as views will roll up to the original broadcast - you can see which Page is driving the most views.
- You can build relationships with Pages that produce high quality content.
Comments and reactions from your Page's live video won't appear in the other Page's crossposted broadcast, and viewers can't see where the original live video is coming from.
You will have to keep an eye out for comments and questions that may appear on other Pages.
Only live videos created via the Live API are eligible for live crossposting, and live video from a mobile device can't be crossposted.
How to Set Up Facebook Live Crossposting
Before you can start crossposting Facebook live videos, you'll need to establish a crossposting relationship with another Page, here's how:
- Click Settings at the top of your Page.
- Click Crossposting in the left column.
- Enter Page's name or Facebook URL and select it from the list that appears.
- Choose between Automatically Post or Manually Post. The former will allow the other Page to crosspost their live video to your Page without further approval. The latter will require the other Page's crossposted live videos to be approved by one of your admins or editors before being crossposted to your Page. For our clients, we chose to Manually Post.
- Click Next.
- The other Page must confirm the crossposting relationship by adding your Page to its crossposting settings. To help the Page confirm the relationship, click the "copy icon" and send the confirmation link to an admin of the Page.
Note: If you chose to Manually Post live videos, you can view which videos you can cross post by going to Publishing Tools > Video Library > Videos You Can Crosspost.
Now that you know what Facebook Live Crossposting is, the pros/cons, and how to set it up...
What are your thoughts on crossposting live videos?
TELL ME IN THE COMMENTS BELOW 👇🏽
Honestly for me, I'd be more excited if we were able to crosspost live videos into Groups.
Right now, I'm having to copy the scheduled broadcast link and schedule posts in our Social Media Strategist group when a new episode is about to air.
If you wanted to, you *could* use a service such as LiveLeap and have your broadcast automatically shared to multiple Facebook Pages and Groups to reach a larger audience. The drawback on having your live video auto-shared is that your post won't have any text - it'll just be a shared video.
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