At VidSummit 2025, The Futur's Chris Do joined Beacons co-founder Jesse Zhang and Kiswe's Priscilla Lau to explore how AI is transforming creator partnerships. From treating AI as a teammate rather than a tool to maintaining creative authenticity in an automated world, these industry leaders shared practical strategies for creators navigating the AI revolution. Learn how successful creators are balancing technological efficiency with human connection, and discover why humanities majors might have an edge in the AI era. Featuring insights on brand partnerships, content scaling, and building sustainable creator businesses.

At VidSummit 2025, creator Mary Allyson Martin revealed how she grew from a few hundred views to 1.5 million YouTube subscribers — all by embracing authenticity. Her turning point came when she stopped chasing trends and started creating content she truly loved. Through YouTube Shorts, storytelling, and audience collaboration, Mary built not just a channel, but a thriving community. Her journey proves that real growth on YouTube starts with genuine connection and creative passion.