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Clubhouse made a huge splash when it launched last year.
Whenever I have a chance to hang out there, it is so much fun. I've also met many amazing people in the app.
But, it can be a little confusing.
If you're still unsure how to use the app to build your brand, network with others, and cultivate relationships, this is the episode for you.
In this episode of Lights, Camera, Live, I'm joined by TerDawn DeBoe. TerDawn is an entrepreneur, digital marketer, the founder of Creative Thought Solutions. And, she is a Clubhouse expert.
At first, TerDawn wasn't sure about joining another social media platform. A friend of hers used her one invite for TerDawn because she knew TerDawn would excel on the app. And, she was right. Within a week, TerDawn loved the platform and was excited to learn more.
During those first few weeks, TerDawn took the time to absorb everything Clubhouse-related and understand how the app worked. Soon, she started getting on stage and connecting with others.
TerDawn knew Clubhouse would be the next big thing for digital marketers, brands, and strategists. She didn't want to be lost in the crowd, so she decided to leverage her skill set and creativity to make a name for herself. After realizing there were no current Clubhouse groups on Facebook, she purchased a few domains and started Clubhouse Daily to give business owners daily updates about the app.
The Clubhouse Daily website and the Facebook group took off. She even caught the eye of Michael Stelzner, who is the founder of Social Media Examiner. In just a short amount of time, TerDawn became an expert on Clubhouse, and she is one of the go-to people for how to use the app for your business. In fact, her business DOUBLED nearly overnight.
TerDawn notes that many people crash and burn on Clubhouse because they want to be the ones to add value all the time.
However, it's not that simple.
You need to think about your business's bottom line: not only how you can add value, but what is your strategy behind it? What systems and processes can you quickly identify to go around the actions you're taking?
If you don't have those pieces of the puzzle, you're just going to sit on Clubhouse for hours and hours. There's a difference between "spending time" on the app and being an entrepreneur on the app: knowing that you're investing your time for ROI, or as TerDawn calls it, return on intention.
Here's what you can expect to learn in this episode:
The best way to market your room and event in Clubhouse
The keys to successful collaborations and strategic partnerships
Helpful tips for leveraging your time on Clubhouse
What is the best way to market your event or room on Clubhouse?
If you're new to the platform, learning how to market your event or room may be confusing.
In Clubhouse, your hallways are determined by the people that you follow. People will not see your room unless they are following you. While others may suggest starting a room as soon as you join the app, TerDawn believes the opposite: don't start a room without an audience because you will be in there talking to yourself.
Many people get discouraged or disappointed because they haven't taken the time to build an audience. So, always begin a Clubhouse room with intention and strategy.
“The key to Clubhouse is community and collaborations. You need to build a network of people you can collaborate with.”
To track her collaborations, TerDawn uses several different spreadsheets. For example, one sheet is filled with high-level people she wants to do a room with. Other sheets include people she's connected with that have great rooms and different skill sets. Finally, she has a list of people who are newer to the community so she can loop them in and help them to grow their platforms.
With such a variety of people in her collaboration sheets, TerDawn can identify good rooms she wants to be a part of, and she can always count on someone joining a room with her.
Another essential part of marketing yourself on Clubhouse is scheduling your event ahead of time. You need to give people the opportunity to see the event in the calendar, save it to their phones, and prioritize your room.
How to leverage your time on Clubhouse
When you first sign up for Clubhouse, take some time to familiarize yourself with the app. Start following people and understanding what types of rooms and moderators you like.
Some rooms are set up like webinars, where the moderator teaches during the event and takes questions at the end. Others are set up more like a conversation, where multiple moderators speak and ask questions in a round-table style. And finally, there are freestyle conversation-type rooms where anyone can come on stage and flow with one another.
The important thing is to look for people you want to collaborate with and always read the room to understand its setup and flow. While there's always room for growth (chances are you'll make a mistake in the beginning), try to be as prepared as possible.
When you find rooms that are done really well or do certain things you like, take notes. And, take notes when you discover moderators that you like. Add your notes and their handle to a spreadsheet (or your preferred note-taking tool), and then connect with them on Instagram.
However, just sending a DM asking to connect isn't going to work. Be intentional with how you're connecting with people. Take a couple of notes from the room you saw them in, let them know what you liked about it, and ask to connect. Then, if you have an idea about how to collaborate together, suggest it.
Another unique way to connect with someone is by sending them a voice or video message because they're already listening to the audio on Clubhouse. If you can combine a DM with a voice note or video, it means a lot more to someone, especially if you want to connect intentionally.
“If you find someone you like on Clubhouse, always do your research first before reaching out to collaborate. Take a look at their Instagram profile to find out what conversations they curate and make sure your ideas align with what they already do.”
There are three types of interactions you should think about when you want to be strategic and intentional with your time.
First, you want to have a day where you are just listening and doing market research. You can even put a sign up to say you are just listening so that no one calls you up on stage. If you know that your audience is in a certain room, go in there and listen to what questions they're asking and the answers that are being given. That could become your next room title or content for a social media post.
The second type of interaction is noting how much time you spend collaborating with other listeners and other moderators. Some days you'll be a listener, but other days you're interacting more with others.
Finally, the third type of interaction is where you will go into totally unrelated rooms to your industry. Go in and check out what other rooms are doing to spark ideas and creativity.
TerDawn notes that it's important to set boundaries for yourself when on Clubhouse, or else you could be there all day. Set yourself a time limit for two hours per interaction so that you're on the app for no more than six hours a week.
When TerDawn sets up a Clubhouse room, there are a few essentials she always has on deck. First, she uses Moderator Sounds, which is a very simple platform to add sounds. TerDawn also keeps a notebook next to her, uses Otter.ai, and of course, has her spreadsheets open.
There are a few points to consider regarding Otter.ai and recording a room. If you are moderating your room, you can add to your title that you're recording. However, if you're in a room with another moderator, you need to get permission from them to record with the intent to reshare. If you are just recording for the purpose of taking notes, you do not need to ask for permission.
With Clubhouse, you need to be present, but also write down notes for anything you want to remember. Even if you think you might remember someone's name or idea, there's a huge chance you'll forget by the end of the event.
Next steps
Currently, TerDawn's team is working on software to track lead generation from Clubhouse to Instagram and Facebook. Because of that, her social media team has increased to more people who are spending more time on each app to keep engagement up.
TerDawn is extremely active on social media and can be found on every platform, including her group Clubhouse Daily. If you want to know the best Clubhouse tips, tricks, hacks, and resources, definitely join her group.
She can also be found on her website and her agency's site, where she and her team help business owners build their brand, business, and bank account through digital development.
So, it's time to get started with Clubhouse and get your spreadsheets ready. Always remember to be as strategic and intentional with your time when using the app.
Are you on Clubhouse? Respond in the comments to let me know how you like the app.
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