Episode 39: Art of Influencer Marketing
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ABOUT THIS EPISODE
Listen up. Wouldn't it be great if someone created authentic and engaging content for your business and distributed it at a lower cost?
In fact, did you know that influencer marketing is capable of delivering an ROI that is 11 times higher?
An estimated 84% of marketers are now using influencers to grow their bottom line.
So, buckle up and get ready for a ride—we're talking about celebrity and micro-influencers, paid to earned, and changing FTC guidelines next.
ABOUT MARIANA CIMINO
Mariana Cimino is the Senior Social Media Strategist at Casual Fridays, a social media and content marketing agency headquartered in San Diego, and will be joining the show to tell you all about influencer marketing!
Casual Fridays: http://casualfridays.com
IN THIS EPISODE, YOU'LL LEARN
- What to Know Before Starting an Influencer Program
- How to Find the Right Influencers for YOU
- Difference Between Influencer and Traditional Media Outreach
UPCOMING EVENTS
2/17: Femargent Femboss Video Bootcamp: http://bit.ly/2D9CKJ9
2/28: Social Media Marketing World 2018: http://bit.ly/2vWVGJ
EPISODE RESOURCES
Tack - Find Instagram Influencers: https://foundontack.com
STEPHANIE LIU'S LIVE STREAMING SETUP
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