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Episode 39: Art of Influencer Marketing

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ABOUT THIS EPISODE

Listen up. Wouldn't it be great if someone created authentic and engaging content for your business and distributed it at a lower cost? 

In fact, did you know that influencer marketing is capable of delivering an ROI that is 11 times higher? 

An estimated 84% of marketers are now using influencers to grow their bottom line.

So, buckle up and get ready for a ride—we're talking about celebrity and micro-influencers, paid to earned, and changing FTC guidelines next.

ABOUT MARIANA CIMINO

Mariana Cimino is the Senior Social Media Strategist at Casual Fridays, a social media and content marketing agency headquartered in San Diego, and will be joining the show to tell you all about influencer marketing! 

IN THIS EPISODE, YOU'LL LEARN

  • What to Know Before Starting an Influencer Program
  • How to Find the Right Influencers for YOU
  • Difference Between Influencer and Traditional Media Outreach

UPCOMING EVENTS

EPISODE RESOURCES

STEPHANIE LIU'S LIVE STREAMING SETUP

 

 
 

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Stephanie Garcia

Stephanie Garcia is the founder of Captivate on Command™ and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.

Stephanie-Liu.png

Stephanie Garcia is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of The Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA.

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