Episode 39: Art of Influencer Marketing

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ABOUT THIS EPISODE

Listen up. Wouldn't it be great if someone created authentic and engaging content for your business and distributed it at a lower cost? 

In fact, did you know that influencer marketing is capable of delivering an ROI that is 11 times higher? 

An estimated 84% of marketers are now using influencers to grow their bottom line.

So, buckle up and get ready for a ride—we're talking about celebrity and micro-influencers, paid to earned, and changing FTC guidelines next.

ABOUT MARIANA CIMINO

Mariana Cimino is the Senior Social Media Strategist at Casual Fridays, a social media and content marketing agency headquartered in San Diego, and will be joining the show to tell you all about influencer marketing! 

IN THIS EPISODE, YOU'LL LEARN

  • What to Know Before Starting an Influencer Program
  • How to Find the Right Influencers for YOU
  • Difference Between Influencer and Traditional Media Outreach

UPCOMING EVENTS

EPISODE RESOURCES

STEPHANIE LIU'S LIVE STREAMING SETUP

 

 
 

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