Episode 30: Mass Influence: Psychology Behind Facebook Live

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ABOUT THIS EPISODE

What's your favorite marketing book?

Whenever I get asked that question, I always answer, "Influence" by Robert Cialdini. 

Why? 

It's the classic book on persuasion. There are six principles of INFLUENCE and when you discover how to strategically layer these PSYCHOLOGICAL TRIGGERS, you can create a nearly hypnotic spell over your prospects (and even your entire market). 

And what's even more amazing is that live streaming provides a powerful platform on which you can easily and effortlessly activate these psychological triggers—I'll show you how in this episode.

ABOUT STEPHANIE LIU

Stephanie Liu is one of the most sought-after speakers on Facebook Live video, known for her dynamic stage presence and cutting-edge Facebook engagement tactics. As an ad agency veteran, Stephanie has helped Fortune 500 companies and small businesses skip the guesswork on how to build their brand online with social media. She has spoken at Interactive Day San Diego, Social Media Day San Diego, Social Video Con and coaches small business owners on how to leverage live video in their own business.

IN THIS EPISODE, YOU'LL LEARN

  • The Psychology Behind Live Video And Why It Works
  • How You Can Easily Establish Yourself As An Authority
  • How Social Proof Can Attract High Quality Leads
  • Why Building A Community is Essential for Mass Influence

RESOURCES

STEPHANIE LIU'S LIVE STREAMING SETUP

MUSIC

 
 

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Stephanie Garcia

Stephanie Garcia is the founder of Captivate on Command™ and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named as one of the Top 50 Digital Marketing Thought Leaders by University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of the forthcoming book, The Ultimate Guide to Social Media, due out on bookshelves in August 2020 by Entrepreneur Press. She lives in San Diego, CA.

Stephanie-Liu.png

Stephanie Garcia is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a Master Neuro Linguistic Programming (NLP) Practitioner, Trainer, and ad agency veteran, Stephanie combines her marketing experience to help individuals communicate with confidence so they can ignite their ideas and be brilliant for prospects and customers alike. Named one of the Top 50 Digital Marketing Thought Leaders by the University of Missouri St. Louis, her work has been recognized and awarded by Forbes, Online Marketing Media And Advertising, PR Daily, Forrester, and Gartner 1to1 Media.

Stephanie is the host of Lights, Camera, Live, and the co-founder of Leap Into Live Streaming Bootcamp. She has spoken at Social Media Marketing World, VidCon, Podcast Movement, and many more. Stephanie is the co-author of The Ultimate Guide to Social Media, published by Entrepreneur Press. She lives in San Diego, CA.

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